In the midst of a health pandemic Lysol ran out of product with no plans to restock.
How do you make sure they maintain their position as a top protection company?
Create a Tik Tok challenge that takes consumer focus from missing product to educating themselves on how to stay healthy.
Enter — #HealthyHabits6Step.
HOW #HEALTHYHABITS6STEP CAME TO LIFE
A healthy habits dance track
by Grammy artist, Twista.
A Lysol Tik Tok Lens
to add a gamified twist and stand out in a crowd.
A DOPE HASHTAG
to make the challenge shareable.
Relevant DANCE influencers
to launch the challenge
Public Response
RESULTS
3.2 BILLION views
107.9 MILLION IMPRESSIONS
841 THOUSAND UGC
8 week run
1 very happy client
TEAM
Creative Director - Mark Ledermann
Creative Director - Katherine Kuni
Art Director - Amber Wing
Copywriter - Regina Strong